Caddy: Zero. Lace up your Skechers, were going On the Road again! Not so hot. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Booking.com says its definitely not lit. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. 2022 NBC Universal . For an optimal experience visit our site on another browser. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . Virtual miniature NFL legends come to life in this commercial by the league. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. In most years, the game only provides part of the attraction. A pack of joyriding Joneses … and one Jonas. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? I figure you could use a little pick-me-up, she tells him. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Check out a complete year-by-year list of the cost to advertise at the Super Bowl. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . est. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. - 1 day 2 hours ago. Soon, her seashells started selling and so on and so forth. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. When it comes to Super Bowl ads, Uber Eats delivers. Really, we do. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. J.R.R. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. - 1 day 8 hours ago, By Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Budweiser should sign him for its next Clydesdale commercial. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Evil, emphasis on the EV. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Do we regularly drink beer we dont enjoy? Groovy baby. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. The intimation is that if Seth is OK with it, why should we be afraid? Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. The commercial follows a nature watcher in the forest and her . And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? This button displays the currently selected search type. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. Touchdown achieved as mom and dad enter the room to see their house destroyed. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. The Super Bowl stands as the most-watched television event of the year. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. ), makes us want to eat with our hands, pee in the backyard and sit in the dark. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Skechers could have saved a bundle and run this spot on The Price Is Right.. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. The top 10 Super Bowl commercials that have already generated the most buzz online this year. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. No, wait, it was the Health-and-Wellness Bowl! Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). This spot for its electric EV6 hits all the right notesdrama, suspense and a surprise payoffthanks to its soaring soundtrack (Bonnie Tylers Total Eclipse of the Heart) and anthropomorphic animation. You can watch the ad here. Actor. What stands out here is that Zendaya has just one word of (cute) dialogueShucks, she says, in response to a complimentwhich has the effect of foregrounding the spots third star (beyond Zendaya and Andr 3000): the excellent, playful art direction. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Yeah, 2022 LeBron says. Lindsay Lohan is making her comeback with Planet Fitness? The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Super Bowl Sunday will be, per usual, jampacked with ads. What happened? asks mom. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. It features the "Busch guy" teaching us about wilderness survival. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? But still, point well-taken. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. It comes off like Toy Story without the parody. More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. Were not sure what Skechers was smoking when it came up with this ad. The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. So we were excited for this commercial, until we realized we were blinded by nostalgia. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. Or both? Nick Jonas crashes the party. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. This one gives us chills. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? More from Ad Age: Listen to music from Super Bowl 2022 commercials. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. ), well, it all gets lost in the muddle. Be still our hearts! 1. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). February 11, 2022, 10:51AM 10 of 25 Dr. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. But you can make a difference, she addsby switching to T-Mobile, of course. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. Evil proceeds to shamelessly present as his own original idea. All of it made for an incredible USA TODAY Ad Meter, too. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! Are you a print subscriber? In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Golfer Brooks Koepka is deciding what to order. Thank God (or Zeus and Hera, if youre BMW). Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. Super Bowl 2022: Halftime show lineup. Were here to talk about the commercials on their own merits and demerits. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. . All-electric, Hera confirms. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. The 2022 Super Bowl will air Sunday, Feb . We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. Watch every star-studded 2022 Super Bowl commercial. Plenty of brands threw their high-priced hats into the ring. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Chevy/YouTube. Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. But it also drives home that message with subtle parodies of famed Big Game commercials. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids.
